The Importance of Keyword Research for SEO

01 August 2021
MD. Ahbab Chowdhury
The Importance of Keyword Research for SEO

Do Keywords Still Matter in SEO?

After taking a glimpse at the title if you raise your eye-brow and ask, “Do keywords still matter that much in SEO (Search Engine Optimization) or even to Google?” 

The answer would be, “Absolutely yes!”

There is speculation that “Keywords are dead.” But the truth sounds a bit different. Keywords aren’t dead yet, rather the old way of tracking them has met its abolition.  


What is Keyword Research?


Keyword research refers to the process of finding search terms that users type into search engines (Google, Bing, Yahoo, etc) for getting the information they need. 

The Importance of Keyword Research in SEO

Suppose, you are running a business and you want to be more successful than your competitors. Therefore, you need to look at two basic things first.

  • Are you delivering precisely what your consumers want?
  • Are you climbing higher up the ladder of achievements than your rivals? 

Similarly, when it comes to running a website, those two factors become equally important. Proper keyword research may lead you to understand people’s quests online and the relevance of your website better.

Besides, the importance of keyword research for SEO is undeniable. Targetting the right keywords would enhance the chances of ranking higher on SERP (Search Engine Result Page). High rankings mean more organic traffic to your site, elevating the growth of your business.

Best Keyword Research Tools for SEO

Here goes a shortlist of the best keyword research tools for SEO 2021. 

  • Soovle.
  • SECockpit.
  • SEMrush
  • Ahrefs Keywords Explorer.
  • Google Search Console.
  • Google Keyword Planner.
  • Moz Keyword Explorer

How to Choose the Right Keyword

  • Use one of the mentioned tools, generate a keyword list.
  • Find the low-competition phrases. 
  • Make sure of their relevance to the content.
  • Check for keyword search volume & difficulty. 
  • Analyze the outcome. 

Moreover, if you want a complete guide to SEO (Search Engine Optimization), then visit 

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